Cornwall College Foundation (CCF)
Strategic Plan 2024-2027
 
Executive Summary:
The Cornwall College Foundation (CCF) is a non-profit organisation established to support the revitalisation of Cornwall College. Over the past 40 years, the school has experienced a decline in both academic performance and facilities. The CCF aims to mobilise alumni worldwide and secure resources to restore the school to its prestigious status. This strategic plan outlines the objectives, initiatives, and strategies for engaging alumni, raising funds, and addressing key development areas over the next three years.

Situation Analysis:
Cornwall College has historically been one of Jamaica’s premier educational institutions, with a strong legacy of excellence in academics and sports. However, the school has declined due to limited resources and the inability to maintain its previous high standards. With government subventions falling short of addressing critical needs, alumni support is crucial for restoring prestige.
 
Vision Statement:
"To unite the global Cornwall College alumni community in a shared commitment to restoring and elevating the school's legacy of excellence in academics, sports, and personal development, ensuring its continued impact on future generations of 'Men of Might.'"
 
Mission Statement:
“To mobilise the global alumni community to provide resources, support, and strategic direction to restore Cornwall College’s legacy of academic excellence, sports achievement, and personal growth, ensuring the next generation of Men of Might thrive in an evolving world.”

Values:

1. Commitment to Excellence: We strive to uphold the highest standards in all our initiatives, ensuring that Cornwall College remains a beacon of academic and personal achievement.
2. Community Engagement: We believe in the power of collective action and the strength of the global Cornwall College alumni community.
3. Integrity and Transparency: We are committed to transparent operations, ethical fundraising, and clear communication with all stakeholders.
4. Sustainability: Our efforts focus on long-term support, ensuring that Cornwall College's growth and success are enduring.
5. Collaboration: We foster partnerships among alumni, students, board, administration, and other stakeholders to achieve common goals.

 
Strategic Goals:

1. Engage and Reconnect Alumni:
   Rebuild connections with at least 8,000 alumni worldwide by leveraging digital platforms, outreach campaigns, and targeted engagement efforts.

 

1. Generate Sustainable Financial Support:
   Secure $200 per year from at least 25% of the alumni engaged to raise $400,000 annually to fund specific development projects at the school.

 

1. Revitalize Academic and Extracurricular Programs:
   Direct funds raised toward improving academic resources, including technological upgrades, library enhancements, and extracurricular programs that promote holistic development.

 

1. Improve Campus Infrastructure:
   Address critical infrastructural needs by prioritising capital projects that enhance student learning and safety. This includes renovating classrooms, laboratories, dormitories, and sporting facilities.

 

1. Foster Transparency and Accountability:
   Implement transparent systems for tracking donations, project progress, and impact, ensuring stakeholders know how their contributions make a difference.

Key Objectives:

1. Increase Alumni Engagement:

• Establish a global alumni database of 4,000 contacts by December 2025.
• Increase participation in virtual events, reunions, and school support initiatives.

 

1. Raise Funds for Critical Projects:

• Raise a total of $75,000 in the first 12 months, scaling to $400,000 per year by 2027 through alumni contributions.

 

1. Strengthen Academic Resources:

• Channel funds toward academic improvements, such as updating technology labs, learning resources, and the expansion of the library by 2026.

 

1. Launch Key Infrastructure Projects:

• Implement the renovation of key infrastructure, including sports facilities and classrooms, with a clear timeline for each project.

 

1. Promote Transparency in Fund Allocation:

• Provide quarterly reports on the progress of projects funded by the Foundation.
• Maintain clear communication through newsletters, social media updates, and annual reports.
• Provide update on funding and use of funds

Strategic Initiatives and Action Plans:
 
1. Alumni Engagement and Outreach
 
Goal:
Build and maintain a database of 8,000 alumni and convert 25% into active contributors.
Initiatives:

• Launch an alumni database by Q1 2025, focusing on gathering global contacts.
• Utilize email campaigns, social media, and virtual events to engage alumni.
• Develop targeted messaging for different segments of the alumni community (graduation year, location, areas of interest).
• Host alumni events such as reunions, webinars, and fundraising campaigns.

 
Metrics of Success:

• 2,000 alumni registered in the database by Q4 2025.
• 375 contributors making annual donations of $200 or more by Q4 2025.

 
2. Fundraising and Resource Mobilization
 
Goal:
Raise $75,000 in the first 12 months, scaling to $400,000 anually by 2027.
 
Initiatives:

• Set up secure donation portals through the CCF website and major payment platforms (PayPal, Stripe).
• Implement email marketing campaigns with a focus on storytelling and impact reporting.
• Explore corporate partnerships for matching gifts and sponsorships.
• Launch a recurring donation program for sustained funding.

Metrics of Success:

• $75,000 raised by Q4 2025.
• 50% of contributors enrolled in recurring donation programs by Q2 2026.

 
3. Academic and Extracurricular Revitalization
 
Goal:
Revitalise Cornwall College's academic programs and extracurricular offerings to enhance student success.
 
Initiatives:

• Develop and implement an academic enhancement plan that integrates technology in classrooms.
• Channel funds toward sports facility upgrades to reestablish the school’s athletic competitive edge.
• Fund the recruitment and training of specialised teaching staff and coaches.

 
Metrics of Success:

• Improved national ranking for academic performance by 2026.
• Increased student participation in sports and extracurricular activities.

 
4. Infrastructure Improvement and Capital Projects
 
Goal:
Address the school's most pressing infrastructure needs through alumni-funded capital projects.
 
Initiatives:

• Prioritize the top 10 capital projects for immediate action, including science labs and classroom renovations.
• Secure alumni funding for specific named projects, offering naming rights as incentives for significant donors.
• Launch a capital improvement plan for long-term infrastructure development.

 
Metrics of Success:

• Successful completion of at least five major renovation projects by 2027.

 
5. Transparency, Communication, and Reporting
 
Goal:
Maintain transparent and regular communication with stakeholders to ensure accountability.
 
Initiatives:

• Publish quarterly financial reports and project updates on the CCF website.
• Use social media and newsletters to communicate milestones and donor impact.
• Develop a donor recognition program, showcasing major contributors.

 
Metrics of Success:

• Quarterly reports released on time, with updates on progress and financials.
• 75% donor retention rate by 2026.

Risk Management:
 
Potential Risks:

• Low engagement or contribution rates from alumni.
• Delays in project implementation due to external factors.
• Goals and objectives of the Foundation are not in alignment with the school Board / Administration goals and objectives

 
Mitigation Strategies:

• Increase digital outreach efforts to boost engagement.
• Partner with the school’s leadership to ensure efficient project execution and minimise delays.
• Implement a donor relations program to keep contributors engaged and informed.

 
Implementation Timeline:
 
2024: Establish Foundations and Initial Outreach

• Q4: Build alumni database, launch website, and begin email campaigns.
•  

2025: Expand Alumni Engagement and Fundraising

• Q1: Initiate fundraising and donor engagement strategies
• Q2: Launch a global alumni outreach program.
• Q4: Host large-scale virtual and in-person alumni events.

 
2026: Full Implementation and Growth

• Q1: Increase the frequency of engagement campaigns.
• Q2-Q4: Finalize key capital projects and expand academic resources.

 

Cornwall College Foundation's Strategic Framework

■ Historical context of how alumni are engaged and the school’s current and emerging challenges and needs

■ Current levels of alumni and stakeholder engagement and giving

■ Develop deep understanding of the challenges and opportunities that exist at the school and within our alumni networks
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■ Global survey of alumni to assess quality of historical engagement efforts

■ Evaluate purpose and historical approaches to providing assistance to the school

■ Define Vision and Mission

■ Re-engage key stakeholders

■ Craft strategic plans for the Foundation

■ Form implementation teams that are focused on the Mission and stated objectives of the Foundation and the school; develop key performance indicators

■ Define operating and governance structures to ensure success & long-term viability of the Foundation

■ Evaluate current make-up of leadership team in meeting stated Mission and objectives

■ Donation work-flow and non-profit considerations

■ Legal entity setup, banking and investments considerations

■ Leverage technology to engage stakeholders and grow alumni network (FB, Web, WhatsApp, natural peer groups, Alumni Associations, etc.)

■ Develop appropriate marketing and communications strategy

■ Develop fundraising capabilities and campaigns including the use of high-tech and high touch approaches 

■ Employ appropriate strategies to fundraise, grow an Endowment Fund, manage & leverage the Fund as appropriate

■ Utilize the web, social media and other platforms to connect our alumni with each other and with the school 

■ Based on ongoing assessments of the school’s needs, develop appropriate projects that the Foundation can deliver on working in collaboration with key stakeholders

■ Survey key stakeholders to solicit their opinions on projects to be considered